Walmart just bought a self-serve CTV ad platform and is courting mid-sized brands. Here is a straight-talk evaluation of whether supplement brands should add Walmart Connect to their ad mix in 2026, including a readiness checklist and compliance notes.
Most supplement brands don't have a bad ad agency, they have a bad brief. Here's the exact 7-point creative brief template that keeps your ad budget from going to waste.
Every agency calls itself full-service, but the term has no fixed meaning. Here is what should actually be bundled in, what almost always costs extra, and a real line-item pricing example to compare against before you sign.
Most supplement brand ad launches get delayed by missing files, not bad media buying. Here is the 9-item intake checklist a real agency should request before day one.
